A SWOT analysis is an evaluation tool used to identify the strengths, weaknesses, opportunities, and threats related to a business, project, or opportunity. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. A typical SWOT diagram incorporates both internal and external factors, organizing them into a four-quadrant model. This analysis is divided into four main categories:
While a SWOT analysis aims to help your team decide on a specific action or project, it should be guided by the business goal that underpins the project. For instance, if the project's goal is to increase customer satisfaction scores, ensure that your SWOT items align specifically with this goal.
The order of your slides significantly impacts the effectiveness of your presentation. To keep your audience engaged and ensure they understand your project's premise, start with positive information (strengths) to convey a constructive message.
Choose colors and fonts that are easy to read. Avoid using pale colors or decorative fonts that might be difficult to see. Remember, with four categories to display, the font size may be smaller than on single-category slides.
To help your audience follow along, use clear titles for each of the four sections. Capitalization can emphasize important information and maintain focus throughout the presentation.
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